ELTrack · The tyre traceability infrastructure for Latin America
Open beta · Social Sector reporting
Seen tyres dumped in the street? Report them.
One photo and a location. Under a minute, no sign-up and no name.
Streets, highways, tracks, gullies, vacant lots and public space — or an illegal dump.
This is not a collection service: we do not come for tyres stored at your home or your business. If you are a company and need them removed, go to Private Sector.
Start here
Report in three steps
Where they are, a photo, done. We review every report before publishing it and the location goes out rounded to about a hundred metres.
Before you send your report
Why register my tyres?
An abandoned tyre takes over 500 years to break down and becomes a mosquito breeding ground. Registering it is the first step towards it entering a recovery process.
What does it cost?
Registration is free for citizens. Some centres may charge a handling fee for large volumes; this is stated before you confirm.
What happens when I report?
We review it, publish it on the map and make it available to the municipal environment department. If that municipality is not on the network yet, the point still counts: it is what proves the problem is there.
Is my location private?
The dump site location is shared with the authorities. Your contact details are never published or shared with third parties.
The map
What people have reported so far
Every point is a photo somebody sent from their phone. It starts empty on purpose: only what was actually reported shows up here.
We publish the location rounded to about a hundred metres: enough to go and find the dump, not enough to point at somebody’s front door. We review every photo before it appears here; anything with faces, number plates or private property does not get published.
What happens next
From the dumped tyre to recovered material
Your report does not stop at a point on a map. It is the first link in a chain that already exists, but that everyone documents separately and nobody sees whole.
Every movement leaves evidence. Every tonne has a history. Every actor is traced.
The chain already exists, but it is documented by hand and in pieces: a logbook here, a delivery note there, a photo on somebody’s phone. ELTrack does not invent it — it records it.
The ecosystem
Three sectors, one chain of evidence
The Social Sector detects. The Public Sector records and manages. The Private Sector moves, transforms and recovers value. ELTrack connects the traceability between the three.
Social Sector
Social SectorResidents, community groups, universities, brigades and civil society organisations.
They see dumped tyres and report them from their phone, with no sign-up and no name. This is the layer that makes visible what is not measured today.
Report tyres →Public Sector
Public SectorMunicipalities, boroughs and state environment agencies.
They build the register for their territory, validate what people report and document where every tonne went. For the municipality it costs nothing.
See Public Sector →Private Sector
Private SectorGenerators, carriers, processors, buyers and manufacturers.
Five different roles in one network: whoever holds the tyre, whoever moves it, whoever transforms it, whoever buys the material and whoever builds the machinery.
See Private Sector →ELTrack is the tyre traceability infrastructure for Latin America: one network, and every tonne leaves a record that stands up to an audit. Every actor that joins makes the whole chain more visible.
The regulatory problem
46M
End-of-life tyres a year in Mexico (841,000 tonnes)
11%
Enters formal management
100
Municipalities hold 57.5% of the total
94%
Of what is managed goes to cement kilns
Source: Strategic Diagnostic, Sizing and Roadmap Study for End-of-Life Tyres in Mexico (Phase 0), Prospectiva Circular for the National Chamber of the Rubber Industry, with 2024 data. The study projects generation growing 21% by 2030.
The problem is clear. The solution did not exist — until ELTrack.
How do you take part?
Each one comes in through a different door
This starts with one photo
ELTrack does not collect tyres: it builds the evidence of where they went. Every report that comes in makes it harder for the problem to stay unnamed and unowned.
Report tyres